“How to sell AI”

Bootcamp
Summer Edition

I highly recommend this program to B2B sellers who are selling highly technical or AI products. The reason is that demonstrating value in a technical environment is much different and more challenging than in other areas.

Firstly, as a seller, you are often not technical yourself. This can lead you to easily get lost in the conversation and lose control of the deal. Secondly, it is easy to get bogged down in technical details when selling a technical product or AI.

The value of this course lies in its ability to teach you how to think about your technical product and sell it in a way that makes it non-technical. It essentially shows you how to connect your product to business outcomes.

The course provides concrete, real-world examples of how companies leverage AI to achieve tangible business outcomes, such as increased revenue and more customers. When Deal Director presents this in his program, you, as a seller, begin to understand how to approach selling and the style you should adopt for technical products.

There is indeed a style that works better for these situations. For me personally, this course has been a strong foundation and has helped shape my overall selling approach. I believe it is already resulting in better conversations.

Laz Garcia

  • LLMs and Machine learning explained in an understandable way.

  • Successful implementations and stories from the field.

  • Understand what is really going on in the industry and how to benefit from selling for cloud infrastructure software companies.

“How to sell AI” is a 3 day bootcamp (2 hours each) where we go over the technology, the use cases and the best companies to work for if you would like to become a top performer with industry expertise.

As part of this bootcamp you will also get permanent access to “How to sell AI” learning platform where I add new content every week focused on the 3 themes from the bootcamp.

AI is a very fast paced field right now and the opportunity for tech sales reps is tremendous, to say the least.

This however also means that there is a lot of competition - the only way to get ahead of the pack is to constantly keep learning.

Schedule:

  • Day 1: 8/2

  • Day 2: 8/3

  • Day 3: 8/8

Typically we will start around 9AM EDT but final schedule will depend on the full audience.