How to sell AI v1.8
Understand the technology
Connect the dots with the right use cases
See the big picture and take action
I highly recommend this program to B2B sellers who are selling highly technical or AI products. The reason is that demonstrating value in a technical environment is much different and more challenging than in other areas.
Firstly, as a seller, you are often not technical yourself. This can lead you to easily get lost in the conversation and lose control of the deal. Secondly, it is easy to get bogged down in technical details when selling a technical product or AI.
The value of this course lies in its ability to teach you how to think about your technical product and sell it in a way that makes it non-technical. It essentially shows you how to connect your product to business outcomes.
The course provides concrete, real-world examples of how companies leverage AI to achieve tangible business outcomes, such as increased revenue and more customers. When Deal Director presents this in his program, you, as a seller, begin to understand how to approach selling and the style you should adopt for technical products.
There is indeed a style that works better for these situations. For me personally, this course has been a strong foundation and has helped shape my overall selling approach. I believe it is already resulting in better conversations.
Laz Garcia
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Part 1: Technology outcomes
LLMs and Enterprise-grade Machine learning explained in an understandable way.
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Part 2: Use cases and benefits
Successful implementations and stories from the field.
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Part 3: State of play and key players
Understand what is really going on in the industry and how to benefit from selling for cloud infrastructure software companies.
What do you get by joining?
More than 2h30m of content that covers every angle of how to sell AI.
New video every week.
1-1 with The Deal Director.
Frequently asked questions
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Any individuals that wants to be able to understand and sell LLMs and Enterprise-grade Machine Learning.
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The technical information is presented at a high level and focused on actionable insights.
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Any company that impacts computing power. The bottom of the stack is NVIDIA and the hyperscalers (AWS/Azure/GCP) and that’s where most of the value will accrue. A select set of companies operate as ISVs (independent software vendors) and provide key services on top of the stack in the areas of data platforms, cybersecurity and observability.
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I’ll refund you the full amount paid for the course if:
1) You have reviewed less than 15% of the content.
2) We haven’t had our 1-1.
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Every week there is either a new video or an update to the existing content. AI is such a dynamic technology that it’s impossible to understand what’s going on and where we are going without constant learning.
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No, you buy access once and you’ll keep getting updates every week until we enter the singularity (AI overtakes all meaningful work and there is no need to keep learning).
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This course includes a 1-1 call with me to go over the key lessons and actionable next steps.
The definitive tech sales guide to selling AI (LLMs and Enterprise-grade Machine Learning).
The definitive tech sales guide to selling AI (LLMs and Enterprise-grade Machine Learning).