The Deal Director The Deal Director

The Tech Sales Newsletter #66: Q3’24 in cloud infrastructure software

While the software market has had a slow first half, in Q3’24 we are seeing an acceleration of cloud adoption, particularly when it comes to GenAI workloads. AWS and GCP continue to go through internal changes as they try to improve productivity; hiring is either stagnant or they are reducing headcount via PIPs. Azure remains the best place right now to sell AI, as they are close to reaching $10 billion ARR in AI-related workloads.

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The Deal Director The Deal Director

The Tech Sales Newsletter #64: Lessons from Lacework

Lacework was once considered a highly promising cybersecurity opportunity, reaching a valuation as high as $8.3 billion. Recently the company ended up being sold as a minor SKU line item to Fortinet for a fraction of that value. 

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The Deal Director The Deal Director

The Tech Sales Newsletter #60: The downfall of Splunk

Splunk is one of the most interesting companies in the cloud infrastructure software business in the last 10 years. 

While today Observability and SIEM products are considered core industry niches, at the time when Splunk went public (2012), this seemed less obvious.

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The Deal Director The Deal Director

The Tech Sales Newsletter #58: Samsara - 6 months later

This week I'm taking a second look at Samsara, a ​company that I reviewed extensively ​back in March. As one of the fastest growing tech companies that impacts real-world operations, it's interesting to see whether they've been able to continue to execute at the same level or this fiscal year has introduced challenges.

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The Deal Director The Deal Director

The Tech Sales Newsletter #55: The Snowflake, erm, cold season

Snowflake is one of the most important players in cloud infrastructure software and until recently was seen as a mandatory part of the AI tech stack, together with Databricks. The goal of this article is to answer a simple question - is Snowflake an APPLY, OBSERVE or SKIP for a tech sales rep.

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